Conceptual music videos are based around an idea or concept and are usually classed as 'unusual' or obscure. The obscurity and uniqueness is an attraction to many consumers, however can be seen by many as controversial. Conceptual music videos tend to overlap other styles such as narrative or performance videos to 'cut down' on its controversy. There is no particular genre that uses concept based videos; there are a range of genres and artists that use conceptual music videos.