Demographics | a2musicvideo

Examples:

Demographics

Demographics refer to characteristics of a certain population, for instance it can filter people by their race, age, class, gender, etc. However the 5 demographics we mostly use in media are age, gender, interests/attitudes & beliefs and race.

Youth Market - This is usually split into different 'tribes'. Modern versions of these include Punks, Trendies, Goths,, Emos, Metallers and 'Chavs'. We have included which youth market tribe artists such as Beyonce, and Chris Brown would cater to, in the examples to the left.

Why demographics?

It is vital that artists take into consideration their audience demographics as this is what will help the artists cater to their audience best. My group and I undertook further research into demographics to gain a clear understanding of it and how to apply this to our image. For instance we must take into consideration our audience's income bracket; if our audience demographics fall into a lower class category, it will be unlikely that they will relate to seeing big, expensive things on us or in our music video. By studying audience demographics, our understanding of audience identification will be beneficial in making our music video as we can directly address and relate to their attitudes and lifestyles.

Demography...

...The study of human population

Research Methods:

Consumer patterns/preferences
Audience profiling
Feedback on planned product
Videos
Interviews
Questionnaires
Rating scales
Conventions of product
Reasearch target audience

Youth Market Tribes:

Punks
Trendies
Goths
Emos
Rock/Metallers
'Chav'

Filtering or identifying people by:

Gender
Race
Class
Job
Age
Disability
Religion
Sexual Orientation

5 Most commonly considered demographics in media:

Class/Income
Age
Gender
Interests/Attitudes and Beliefs
Race

Audiences:
One way to describe the audiences is through their income bracket.

A : Upper upper class (Royalty, PM etc)
B : Upper class (MPs, Consultants, Lawyers etc)
C1 : Upper middle class (Teachers, Solicitors etc)
C2 : Lower middle class (Plumber, Mechanics, Electricians etc)

D : Upper lower class (Unskilled Workers, Cleaners etc)
E : Lower class (Unemployed, Homeless, Non-Income)

We also have to consider the way the audience would react and engage with the text;

Audience Engagement: This describes how an audience interacts with a media text. Different people react in different ways to the same text.
Audience Expectations: These are the advanced ideas an audience may have about a text, especially for genre pieces. Many producers deliberately
'destroy'/disprove the audiences' expectations.
Audience Foreknowledge: This is the definite information which an audience brings to a media product.
Audience Identification: This is the way in which audiences feel they are connected to a particular media text, in that they feel it directly expresses their
attitude or lifestyle.
Audience Placement: This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is
specially 'for them'.